/* FLOW LAB — sistema visual del dossier */
:root{
  --rosa:#FF2D55; --lima:#ABFF00; --azul:#0055FF; --amar:#FFD400;
  --crema:#FFF7E6; --negro:#111111; --gris:#8C867C;
  --sans:'Helvetica Neue','Archivo',Helvetica,Arial,sans-serif;
  --hand:'Caveat',cursive;
  --max:1560px; --pad:clamp(20px,4vw,64px);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--crema);color:var(--negro);font-family:var(--sans);
  -webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;width:100%;height:100%;object-fit:cover}

/* ── nav ─────────────────────────────────────────────── */
.nav{position:sticky;top:0;z-index:50;display:flex;justify-content:space-between;
  align-items:center;padding:14px var(--pad);background:var(--negro);color:#fff}
.brand{font-weight:900;font-size:22px;letter-spacing:-.02em;color:#fff;text-decoration:none}
.brand span{color:var(--lima)}
.links{display:flex;gap:clamp(12px,2vw,28px);align-items:center}
.links a{color:#fff;text-decoration:none;font-weight:600;font-size:14px;
  letter-spacing:.06em;text-transform:uppercase;opacity:.75}
.links a:hover{opacity:1;color:var(--lima)}
.links .cta{background:var(--rosa);opacity:1;padding:9px 16px;color:#fff}
.links .cta:hover{background:var(--lima);color:var(--negro)}
@media(max-width:720px){.links a:not(.cta){display:none}}

/* ── tipografía ──────────────────────────────────────── */
h1,h2,h3{font-weight:900;letter-spacing:-.025em;line-height:.94;text-transform:uppercase}
.big-title{font-size:clamp(30px,5vw,62px);margin:14px 0 22px}
.big-title.white{color:#fff}
em{font-style:normal}
.pink{color:var(--rosa)} .lime{color:var(--lima)}
.pink-txt{color:var(--rosa)} .lime-txt{color:var(--lima)}
.lead{font-size:clamp(16px,1.35vw,21px);line-height:1.5;max-width:78ch;color:#BEBAB2;margin-bottom:26px}
.lead.dark-txt{color:#4a453e}
.hand{font-family:var(--hand);font-size:clamp(21px,2.1vw,31px);line-height:1.15}
.hand.white{color:#fff}
.mono{font-size:13px;letter-spacing:.05em;font-weight:600}
.role{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;display:block;margin-bottom:8px}
.eyebrow{font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;display:block}

.tag{display:inline-block;font-size:11px;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;padding:9px 15px;margin-bottom:14px}
.tag.dark{background:var(--negro);color:#fff}
.tag.pink{background:var(--rosa);color:#fff}
.tag.lime-tag{background:var(--lima);color:var(--negro)}

.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--pad)}
.pad{padding-top:clamp(56px,7vw,104px);padding-bottom:clamp(56px,7vw,104px)}
.dark-sec{background:var(--negro);padding:clamp(56px,7vw,104px) 0}

/* ── hero ────────────────────────────────────────────── */
.hero{padding-bottom:0}
.hero-block{background:var(--rosa);padding:clamp(38px,5vw,70px) var(--pad) clamp(34px,4vw,56px);position:relative}
.hero-block .eyebrow.dark{color:var(--negro);margin-bottom:16px}
.hero h1{font-size:clamp(58px,12vw,168px);color:var(--negro)}
.hero h1 em{color:#fff}
.claim{font-weight:900;font-size:clamp(20px,3.4vw,50px);letter-spacing:-.02em;margin-top:20px;text-transform:uppercase}
.hero-block .hand{position:absolute;right:var(--pad);top:clamp(70px,9vw,130px);max-width:210px;text-align:right}
@media(max-width:820px){.hero-block .hand{position:static;text-align:left;margin-top:14px}}

.hero-grid{display:grid;grid-template-columns:2fr 1fr 1fr;grid-auto-rows:clamp(120px,15vw,230px);gap:8px;padding:8px var(--pad) 0}
.hero-grid img{grid-row:span 1}
.hero-grid .big{grid-row:span 2}
.hero-grid .tall{grid-row:span 2}
@media(max-width:720px){.hero-grid{grid-template-columns:1fr 1fr}.hero-grid .big,.hero-grid .tall{grid-row:span 1}}

.steps{display:flex;align-items:center;gap:clamp(8px,1.6vw,26px);background:var(--negro);
  color:#fff;padding:24px var(--pad);margin-top:8px;flex-wrap:wrap}
.steps b{font-size:clamp(10px,1vw,13px);letter-spacing:.12em}
.steps .arw{flex:1;min-width:22px}

/* ── flechas ─────────────────────────────────────────── */
.arw{display:block;height:2px;background:currentColor;position:relative;min-width:46px;flex:1}
.arw::after{content:'';position:absolute;right:0;top:50%;width:11px;height:11px;
  border-top:2px solid currentColor;border-right:2px solid currentColor;transform:translateY(-50%) rotate(45deg)}
.arw.lime{color:var(--lima)}
.arw.down{width:2px;height:36px;background:currentColor;min-width:0;margin:10px auto;flex:none}
.arw.down::after{right:auto;left:50%;top:auto;bottom:0;transform:translateX(-50%) rotate(135deg)}
.pink-arw{color:var(--rosa)}
.big-arw{max-width:110px}

/* ── grillas ─────────────────────────────────────────── */
.grid{display:grid;gap:10px;margin-bottom:26px}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.g5{grid-template-columns:repeat(5,1fr)}
.grid figure{position:relative;aspect-ratio:1;overflow:hidden;background:#1c1c1c}
.grid.fit figure{aspect-ratio:4/5}
.grid.fit img{object-fit:contain;background:#1c1c1c}
.g4.fit figure{aspect-ratio:4/3}
.util figcaption{position:absolute;left:0;bottom:0;background:#fff;color:var(--negro);
  font-size:10px;font-weight:600;letter-spacing:.1em;padding:5px 8px}
@media(max-width:900px){.g5{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(3,1fr)}}
@media(max-width:560px){.g5,.g4,.g3{grid-template-columns:repeat(2,1fr)}}

.two{display:grid;grid-template-columns:1fr 1fr;gap:clamp(14px,2vw,26px)}
@media(max-width:820px){.two{grid-template-columns:1fr}}

/* ── categorías ──────────────────────────────────────── */
.cat{padding-bottom:clamp(40px,5vw,72px)}
.cat-head{padding:clamp(26px,3.4vw,48px) var(--pad);display:flex;flex-wrap:wrap;
  align-items:flex-end;gap:clamp(14px,3vw,44px);margin-bottom:clamp(24px,3vw,40px)}
.cat-head h2{font-size:clamp(38px,7vw,96px);line-height:.9}
.cat-head .hand{margin-left:auto;max-width:270px}
.cat-head.amar{background:var(--amar)} .cat-head.lima{background:var(--lima)}
.cat-head.azul{background:var(--azul);color:#fff} .cat-head.rosa{background:var(--rosa);color:#fff}

.band{display:flex;align-items:center;gap:20px;padding:16px 22px;margin:8px 0 22px}
.band span{font-size:clamp(12px,1.15vw,16px);font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.band.amar{background:var(--amar)} .band.lima{background:var(--lima)}
.band.azul{background:var(--azul);color:#fff} .band.rosa{background:var(--rosa);color:#fff}
.band.dark{background:var(--negro);color:var(--lima)}
.band.full{margin-top:26px}
.band.big-cta span{font-size:clamp(15px,1.9vw,27px);font-weight:900;letter-spacing:-.01em;color:#fff}

/* ── bloques ─────────────────────────────────────────── */
.blocks .blk{padding:clamp(20px,2.4vw,32px)}
.blk h3{font-size:clamp(24px,2.6vw,40px);margin-bottom:14px}
.blk p{font-size:15px;line-height:1.5}
.amar{background:var(--amar)} .lima{background:var(--lima)}
.azul{background:var(--azul);color:#fff} .rosa{background:var(--rosa);color:#fff}
.blk.azul p,.blk.azul .role{color:#fff}

.cards .card{padding:clamp(22px,2.6vw,36px)}
.card h3{font-size:clamp(24px,2.5vw,38px);margin-bottom:10px}
.card p{font-size:15px;line-height:1.55;margin-bottom:12px}
.brands{background:var(--negro);color:#fff;padding:clamp(22px,2.6vw,34px);margin-top:22px}
.brands p{font-size:clamp(13px,1.25vw,19px);font-weight:600;letter-spacing:.05em;line-height:1.7}

.fases{display:grid;gap:14px}
.fase{display:flex;gap:clamp(16px,2.4vw,36px);padding:clamp(22px,2.6vw,38px);align-items:flex-start}
.fase b{font-size:clamp(42px,5.4vw,86px);font-weight:900;line-height:.85;opacity:.9}
.fase h3{font-size:clamp(20px,2.2vw,34px);margin-bottom:12px;text-transform:none}
.fase p{font-size:15px;line-height:1.55;max-width:88ch}
.fase.dark{background:var(--negro);color:#fff}

/* ── starbucks pares ─────────────────────────────────── */
.pares{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-bottom:30px}
.par figure{position:relative;aspect-ratio:1;overflow:hidden;background:#1c1c1c}
.par figcaption{position:absolute;left:0;bottom:0;background:var(--negro);color:var(--lima);
  font-size:9px;font-weight:600;letter-spacing:.14em;padding:4px 7px}
@media(max-width:900px){.pares{grid-template-columns:repeat(2,1fr)}}

.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.stat{padding:clamp(18px,2vw,28px)}
.stat b{display:block;font-size:clamp(26px,3vw,46px);font-weight:900;margin-bottom:10px}
.stat span{font-size:14px;line-height:1.4}
.stat.pink{background:var(--rosa);color:#fff} .stat.amar{background:var(--amar)}
.stat.azul{background:var(--azul);color:#fff}
@media(max-width:820px){.stats{grid-template-columns:1fr}}

.center-sec{text-align:left}
.ratio{display:flex;align-items:center;gap:clamp(14px,3vw,40px);flex-wrap:wrap;margin-top:26px}
.r-blk{flex:1;min-width:230px;padding:clamp(22px,2.6vw,38px)}
.r-blk b{display:block;font-size:clamp(56px,8vw,120px);font-weight:900;line-height:.85}
.r-blk span{font-size:clamp(18px,1.9vw,30px);font-weight:900;letter-spacing:-.01em}
.r-blk small{font-size:11px;font-weight:600;letter-spacing:.12em;display:block;margin-top:8px}
.r-blk.pink{background:var(--rosa);color:#fff}

/* ── reels ───────────────────────────────────────────── */
.reels{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.reels video{width:100%;aspect-ratio:9/16;object-fit:cover;background:#1c1c1c;display:block}
.reel-empty{grid-column:1/-1;border:2px dashed #3a3a3a;padding:46px;text-align:center;color:#8C867C}
.reel-empty code{color:var(--lima)}
@media(max-width:820px){.reels{grid-template-columns:repeat(2,1fr)}}

/* ── cierre ──────────────────────────────────────────── */
.cierre{background:var(--rosa);padding:clamp(56px,7vw,104px) 0 clamp(34px,4vw,56px)}
.cierre h2{font-size:clamp(30px,5vw,64px);margin:14px 0 22px}
.cierre h2 em{color:#fff}
.cierre .lead{color:#2b0b12;max-width:70ch}
.pills{display:flex;gap:12px;flex-wrap:wrap;margin:26px 0}
.pills span{background:var(--negro);color:var(--lima);padding:13px 20px;
  font-weight:900;font-size:clamp(13px,1.3vw,19px);letter-spacing:-.01em}
.foot{margin-top:18px;color:#2b0b12}